In the home improvement world, a lot of the content is surprisingly similar. A quick search for “Gas vs. Charcoal” on YouTube will yield over 17,000 results with the majority coming from random blogs and other semi-unreliable sources of information. When it comes to making a buying guide, it can be hard to stand out from the pack. Worst of all, this kind of content is traditionally¬†boring. We wanted to test a new kind of video…something we jokingly referred to as¬†info-tainment.

info-tain-ment (noun)

The art of creating content that is both informative and entertaining.


Charcoal Grill

Exploding Houses are bad

My favorite part about this project is its low cost. We had no money. So I shot the footage in my backyard and behind some of Lowe’s facilities. A few idiot commenters called this “the greatest ad ever.” LOL. But it was fun.


Greatest ad ever!

Random YouTube Commentator

Very good

Another Random YouTube Commentator

Good job, honey!

My Mom

Written by Kim Evans & Matt Mitchell