In the home improvement world, a lot of the content is surprisingly similar. A quick search for “Gas vs. Charcoal” on YouTube will yield over 17,000 results with the majority coming from random blogs and other semi-unreliable sources of information. When it comes to making a buying guide, it can be hard to stand out from the pack. Worst of all, this kind of content is traditionally boring. We wanted to test a new kind of video…something we jokingly referred to as info-tainment.
The art of creating content that is both informative and entertaining.
My favorite part about this project is its low cost. We had no money. So I shot the footage in my backyard and behind some of Lowe’s facilities. A few idiot commenters called this “the greatest ad ever.” LOL. But it was fun.
Greatest ad ever!Random YouTube Commentator
Very goodAnother Random YouTube Commentator
Good job, honey!My Mom
Written by Kim Evans & Matt Mitchell