The emergence of the explainer video.

When I first created simple animations like these we struggled to define what they were. It was easier to identify what they weren’t…they weren’t an ad, and they weren’t a screencast or training video. Customers found them informative and simple. Leadership liked their communication of value-propositions.

Later this type of video exploded in popularity and was eventually coined an explainer video. Entire agencies now exist around the sole purpose of creating them. Pretty cool.

584,000 views and counting


MyLowes Landing Page